Life is stressful — but some plants may help the body adapt. Adaptogens are herbs believed to reduce fatigue, balance hormones, and increase resilience. Popular ones include ashwagandha, rhodiola, and holy basil. But how much is marketing, and how much is PRUVN (proven) science?- See what we did there?!

Gut health has exploded in popularity — but beyond the hype, science shows that your gut microbiome (the trillions of microbes in your digestive tract) affects almost every system in your body. From inflammation to immunity to energy regulation, your gut is central to wellbeing. So what exactly is the connection, and how can you support it in an evidence-based way?

Essential oils have been used in wellness practices for centuries — from lavender for relaxation to peppermint for pain relief. But what does the science say? Can essential oils really support pain and stress management, or is it mostly placebo?